Propaganda techniques used in Clairol Herbal Essence ads are:
Slogan: "A totally organic experience" which sounds a lot like a totally orgasmic experience is there to influence people to buy this product, and to make sure that it sticks in their minds.
Beautiful People: In all their ads they either have someone famous or someone really gorgeous, who seems to be enjoying shampooing a little too much, which makes people think that this product will help them achieve the same results in beauty and happiness.
And what does "totally organic" mean, anyway? But it sounds healthy and good for the environment.
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