Sunday, January 17, 2010

MEDIA IMPACT

McLuhan's theory of "Technological Determinism"

THE PHOTOGRAPH



Enhances: Convenience.
A photograph can be used in business, as art or just for fun, in a way that it is easy and fast.

Reverses: Privacy.
It's easy to snap a photo of someone who didn't want that photo to be taken.

Retrieves: Creativity.
Even non artistic people are able to capture a picture perfect moment.

Obsolesces: Paintings.
With the invention of photography, many people stopped having their portraits painted.

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